2020
- Started a BSc in Computer Technology at SEUA.
- Paid internship at Envision Digital LLC, working on branding, marketing and digital design.
A few things I hold on to in every project, whether it is a brand identity, a campaign or a dataset.
Hi, I'm Mikayel. I design brands that feel bold.
I'm a senior graphic designer and AI dataset designer based in Yerevan, Armenia. I work across branding, digital marketing, iGaming and AI-driven projects.
I started with a design internship in 2020, after studying web design at the College of SEUA. Since then I have worked in-house and at agencies, leading creative projects and mentoring designers. Today I work as a remote Senior Graphic Designer in iGaming and as a freelance AI Dataset Designer at Wirestock.
I develop scalable visual systems and translate business objectives into creative solutions. I use AI-powered workflows and strategic design thinking to create brand experiences that drive engagement and support long-term growth.
50+brands I've worked withAnd they stayed happy with the work.
100+creatives a monthiGaming campaigns for sport and casino.
20+international marketsPerformance campaigns running across regions.
1,000+AI-assisted assetsStructured visual datasets for AI training.
How I work.
Systems, not one-offs
I build scalable visual systems, so a brand stays consistent across packaging, outdoor, social and digital.
Design with a business goal
I translate business objectives into creative work that supports visibility, acquisition and retention.
Leading and mentoring
I have led projects from concept to execution and mentored designers while keeping creative standards high.
AI in the workflow
I use AI-assisted workflows, detailed prompt engineering and quality control to work at scale.
My path so far.
From an agency internship to senior and lead design roles.
2021
- Graphic Designer and SMM at Oil Point LLC.
2023
- Graphic Designer and Digital Marketing Specialist at Ready Steady LLC (Art Lunch), creating 300+ marketing assets.
2024
- Graduated from SEUA.
- Lead Graphic Designer at Sparsis International Marketing Agency, leading projects for 15+ client brands.
- Started as a freelance AI Dataset Designer and Visual Content Creator at Wirestock Inc.
2025
- Remote Senior Graphic Designer in iGaming, producing 100+ creatives a month for 20+ international markets.
Where I've designed.
Different industries, the same focus on strong and consistent visual communication.
iGamingGlobal sports betting and casino brand
Sports betting and casino campaigns.
AIWirestock Inc
Structured visual datasets for AI training.
AgenciesSparsis International, Envision Digital
Branding, campaigns and marketing materials for clients.
In-houseReady Steady (Art Lunch), Oil Point
Campaigns, packaging, outdoor branding and social content.
Education, skills and tools.
The full list is in my CV.
Education
- BSc in Computer TechnologySEUA2020 – 2024
- Web DesignCollege of SEUA2013 – 2017
Skills
Brand Strategy & Identity DesignCreative Leadership & Design MentorshipIntegrated Marketing CampaignsDigital & Social Media DesignPerformance Marketing CreativesAI-Powered Design WorkflowsGenerative AI Content CreationVisual Communication & StorytellingDesign Systems & Brand GovernanceArt Direction & Creative Concept DevelopmentPrint, Packaging & Production DesignStakeholder & Cross-Team Collaboration
Tools and AI
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Lightroom
Figma
Claude
ChatGPT
Gemini
KlingFigma AI
Midjourney
Adobe Firefly
Runway
Flux
Magnific AI