eatn'act is a new generation fast casual chain in Yerevan: bowls, wraps and soups, fresh, fast, tasty and balanced, with branches on the Cascade and on Ler Kamsar street. The takeaway cup is the piece that walks out of the door, so it had to carry the brand on its own.
Instead of placing a small logo on a white cup, I broke the wordmark into its parts and let them run around the cup at full height: “eat” on one side, the outlined “n” across the middle, the leaf and “act” on the other. From any angle you read a fragment; turning the cup completes the name.
