A winter takeaway cup for Foodetory: deep red with a melting-snow top.
Foodetory needed a seasonal paper cup for the cold months, something people would notice in their hands on the street and want to photograph.
The design wraps the cup in a rich winter red with a soft snow drip running around the rim. One side carries the Foodetory logo, the other a warm hand-written Armenian line that says “Hot hot”, so the cup reads well from any angle.
Two faces, one wrap. The logo side is for the counter and the carrier, the lettering side is for the hand that holds it.
In a carrier or in one hand, the red stands out against grey coats and white knits, and the snow drip ties the cup to the season.
See the next project, the original on Behance, or get in touch.