Hookah Time is a hookah lounge in Sherman Oaks, Los Angeles, a place to slow down, stay late and take your time. The identity is built on one bold mark: a hookah bowl that hides the H and the T, set in gold against ink and olive.
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Hookah Time
A bold visual identity for a modern hookah lounge in Sherman Oaks, Los Angeles.
- Type
- Hookah lounge
- Scope
- Identity, print, space, social
- Year
- 2023
A lounge for long nights.
WhereSherman Oaks, LA
Hours8 PM to 2 AM
Slow down.
A bowl that hides H and T.
The bowl is cut into an H for Hookah. Between the H and the rim above it, the negative space draws a T for Time, a silhouette hidden in the shape. Clear space and fixed proportions keep it strong at every size.
Colour.
Hookah Gold#F8BF22
Ink#0D0C09
Olive Smoke#3D3A22
Khaki#A39B6A
Bone#F1ECDF
Neue Metana.
One family, two weights. Bold speaks, Regular informs.
Headlines. Bold, caps, tight.
Labels. Bold, caps, +220 tracking.
Body. Regular, sentence case.
The bowl is the pattern.
Print.
Staff, hours and social.
Next: Logix Software
See the next project, the original on Behance, or get in touch.