A name and an identity for a digital studio where ideas move.
Ideate Digital is a digital studio building solutions for businesses. The project started with nothing but the idea of the company, so the work covered everything: the name, the visual concept and the logo.
The result is a confident, wide wordmark in warm graphite, with one mint pixel that turns the dot of the i into the symbol of the whole brand.
ideate /ˈaɪ.di.eɪt/ verb: to form an idea; to imagine or conceive.
The studio turns ideas into working digital products. “Ideate” names that first step, so the brand is about thinking before making.
It is short, easy to say in Armenian, Russian and English, and the descriptor “digital” keeps the field clear without making the name generic.
Take a piece of the i, shift it to the side and colour it mint. The stroke breaks for a moment, the way a new idea breaks a routine, and the moved block reads as a pixel: the spark becoming digital.
The pixel is a perfect square the width of the stroke, the gap it leaves is the same size, and it moves exactly half a stroke, so the mark stays calm and balanced at any size.
One weight, x, sets the i, the pixel and the stems of d and t.
An x by x square in mint, shifted by ½x, leaving an x-high gap.
Wide letters with open, flat terminals for a calm, modern tone.
“digital” in a light geometric line, aligned to the right edge.
Archivo Expanded. A wide grotesque for headlines that matches the stance of the wordmark.
DM Sans. Body text, for easy reading on screens.
DM Mono. Labels.
85 × 55 mm. Graphite and fog, mint pixel as the only accent.
The poster language carries into the feed: wide headlines broken into blocks, graphite and fog, and a single mint square in every post.
Landing page concept: wide headlines, fog background, mint accents.
See the next project, the original on Behance, or get in touch.