A visual identity for a new-generation gelateria born in Milan and opening in London and Tokyo.
Molto is a new-generation gelateria born in Milan and opening in London and Tokyo. Every flavour is churned in small batches each morning, 24 of them, from classic fragola to miso caramel. The identity borrows the warmth of an Italian corner bar and turns it into something bold, playful and instantly recognisable from across the street.
molto /MOL·to/ adv., Italian: very; much; a lot.
Custom monoline letters: tall, rounded, made to be scooped.
Turn it around and it's a heart.
Instrument Serif. Regular & Italic: headlines, flavour names, quotes.
Instrument Sans. Text and labels: Regular, Medium, SemiBold, Bold.
Small batches, big flavour, every single day. Molto.
Compostable fibre cups printed in one colour, Rosso Molto. The monogram sits front and centre, so every cup on the street is a small billboard.
Piccolo 1 flavour. Medio 2 flavours. Grande 3 flavours.
The same red-and-cream system wraps the morning cups, sleeves and lids: one brand from 8am to midnight.
Canvas totes, aprons and caps carry the wordmark big and the monogram small.
See the next project, the original on Behance, or get in touch.