Rocco's is a loud, warm smash-burger joint named after the owner's grandfather, the man who taught the whole family that a burger should be crispy at the edges, soft in the middle and shared with someone you love.
The identity pairs a bouncy script inside a bun-shaped badge with heavy condensed headlines and a family of sticker labels that shout the menu's personality: Soft Buns, Juicy Patty, Smash Mood. Tangerine orange, pickle green and fresh cream come straight from the kitchen pass, and the system stretches easily across packaging, merch, menus, delivery and the shopfront.
